Strategy. Training. Support.

Success in the interactive space is more than just setting up a website. It requires starting with the right strategy and personnel structure. Training your sales and product-side personnel. Transforming your culture. Providing ongoing support.

Strategy development

Emmis Interactive focuses on strategy first, offering the Executive Management team assessment and recommendations that serve your brand's specific needs and objectives. We consult on organizational structure, financial goals, and all aspects of building and cultivating a profitable interactive business.

Interactive sales training

The goal of all local media entering the interactive space is to quickly experience a positive return on investment. Salespeople need tactical, practical training. They achieve success when they're comfortable with and excited about an opportunity to superserve their customers and grow their business.

Sales managers need training, too; that’s why we provide the most comprehensive interactive sales curriculum available, designed to transform Account Executives into Integrated Solutions Sellers.

We tailor our approach to your objectives and train in short topic format to keep sales people on the street and not in a conference room all day. Learning the basics of terminology and website metrics, discovering the fundamental elements of successful integrated campaigns, understanding how to price interactive inventory and preparing advertisers for integrated solutions are all elements necessary to building a growing, sustainable revenue stream.

Author education

An interactive presence offers unparalleled product-side content possibilities and flexibility. We are evolving from a push-driven media to one where we can identify who is responding to a particular message. All forms of media have evolved to reflect today's more tech-savvy consumers who expect to be able to access and respond to entertainment and information 24/7.

That’s why we also train product-side personnel with a curriculum tailored to what they want to learn and know. We'll help your team learn to cultivate, retain, and mine a database; integrate a seamless brand experience across platforms; transform talent’s approach to engaging their audiences; and manage effective, multi-touchpoint campaigns. Give them what they need in a succinct, no-nonsense format.

Our goal is for everyone in your organization to speak the same language and create programs and advertiser solutions using the same best practices. With the correct approach and proper training, the interactive space can be a place where sales, promotions and programming work together to reach a common goal.

Ongoing service and support

All products and websites empowered by Emmis Interactive come with unparalleled customer service and support. Our customer service professionals are experts with our technology, tools, and applications. Our seasoned affiliate sales support team is armed with great ideas, advertiser solutions, category and topical trainings, and advice on how to manage workflow issues and staff.